RSS
-
Sun Moon Lake
shedfire
-
We thought the robot looked grumpy.
shedfire
-
Broked and collared
It’s been a while coming. I have been waiting for a big one to happen, and sure enough, Tuesday it arrived…We were on a test day with the DH bike and some fast lads at the Moelfre track. Thats not us in the vid, but thats the track we were riding. Some of the CRC Intense team were there too, and perhaps, in retrospect trying to keep up with Matt Simmons and Pagey was a mistake, especially on a borrowed bike (I wasn’t riding our sample).
I’m still not entirely sure how, but I think I hit a kicker at about 1:55 on that vid, and took off into space . Cord found me about 10-15mins later, barely concious with a very broken bike. Big dints in my helmet and a pain in my shoulder.
Ed from Greatrock valiantly whisked me to Wrexham Hospital, who checked me over, confirmed the damage – broken collarbone -, and in the process had to cut up my Dianesse suit. And my Icebreaker Merino. And my Aldi long sleeve.
I have a fracture clinic appointment today, and a 13hr flight to Taiwan on Sunday. ~Hmmmmm.
Ow.
Anyone know where you can get new green Travis forks from?
shedfire
-
Nukeproof FR final sample
An evolution of the bike that got 6th in the Mega Promo, this is a revised pivot position (in line with 36t ring, making it pedal great with a singlering or 36/22 chainset, but won’t work with Hammerschmidt too well). Has 140/160mm travel. We’re testing front mech positioning right now – either on the swingarm or the seat tube is possible and we’re just trying the options.No production price or deadline sorted yet.
More info on Nukeproof Facebook pageshedfire
-
Nukeproof DH BIKE built
37lb 11oz.
I’m tired.
More later.
shedfire
-
-
Nukeproof DH frame
Building it up tommorow. It’s been a great cooperation between Shedfire, Alumate in Taiwan, Adrian Ward (who helped design PRST-1 for Marin), and a couple of people who I can’t mention right now. Fair way off production yet (well, that was the plan, but we can’t see much wrong with the proto). More news soon.
shedfire
-
-
Happy Holidays
Shedfire are taking a few days off for Chinese New Year. We worked too much over Christmas and ‘our’ New Year, so we thought we’d embrace the same holidays as our friends in Taiwan and take some days off over the next week, to align with Chinese New Year. Thanks for your support over the last year (we’ve only been doing Ragley for a year!) and hope the year of the Metal Tiger brings you success and happiness.shedfire
-
Shedfire Chicken Noodle Soup
Thought I’d re-write this after I twittered about it, and it seemed to have a lot of interest. I’ve been experimenting a bit with various versions since I was keeping myself on the straight and narrow in Taiwan eating this for breakfast:-
I also kept getting told in Taiwan that Chicken Soup was the cure-all for all ills. And as a particularly stressed parent of many children, who works stupid hours and never rests, I thought I could do with a bit of care. And I like soup.
I’ve tweaked and twiddled – and here’s what I had this morning, which I’m pretty happy with. Modifications are easy, and suggestions below.
First step – make the chicken stock (which sounds a bit scary if you’ve never done it, but essentially it’s just simmering raw chicken until well cooked, with other stuff in a pan, then straining it).
Chicken stock (about a pint).
Some chicken – like, a couple of thighs, or three drumsticks, or something.
A pint of water.
A leek, or an onion, or several spring onions, or something, chopped into 10mm lengths.
Maybe a carrot, chopped up.
I like some ginger – either crushed (from a tub), or sliced (from root).
Some garlic is nice (but people complain if you stink).
I chuck in some RICE WINE at this stage too.
Ground black pepper.Bring all this to the boil, then simmer for about an hour with the lid on.
After an hour, pull the chicken out to cool (you’re going to use that), and then sieve the rest of the stuff off from the liquid, and discard the boiled carrot/onion etc…That liquid that you have left is chicken stock. If you want to really be posh, you can then chill it, which will make the fat rise to the surface and you can skim it off. I don’t bother.
Making the soup.
You need:-
Chicken (shredded off the bone, what you just used to make the stock). I eat the lot. Including the skin. Sliced up into bits it goes down well, and I figure it’s good for you.
Fresh egg noodles (like these) – not dried ones, like Pot Noodle. Wet ones. You can find them in the salad section in supermarkets – they’re used sometimes for putting in salads…
1 spring onion (chopped finely)
a handful of coriander (cilantro) chopped finely – I like lots. It really adds something to the flavour.
a half chilli, chopped finely, to flavour
soy sauce to taste.Put the shredded chicken, spring onion, coriander, chilli in a bowl, then pour over boiling hot chicken stock. This heats everything up, and sort of cools down too so you don’t have to sit for ages whilst it cools down before you can eat it.
I might take some pics some time, but it’s not hard and you get the idea I guess. Hope you like it.
shedfire
-
Ragley Strengthens Global Brand Marketing and Product Management Competencies to Support Category Leadership Goals
Todmorden, Yorkshire – about half past three, January 21, 2010 – Shedfire Design announced today that it has redesigned the structure of its Marketing and Product Management departments to create one central group that will oversee the entire product lifecycle – from thinking things up, to getting someone to make them, to getting people to buy them. This innovative approach to brand management will activate key competencies within the organization to further strengthen Shedfire’s product portfolio and support its aggressive growth plan.In addition to promoting a number of key individuals within the existing organization, Shedfire has hired a General Manager (GM) who will optimize brand growth, set and drive strategic planning and oversee the development of resources within category portfolios. John (Jackie) Bebb, joins the organization on February 15, bringing a diverse background in global brand management, sales, business development and operations, mostly recently in a Global Vice President role with the Top Man concession stand, in Rochdale CoOp.Shedfire will also welcome a new Marketing Director to its team beginning January 25. Abdul Kumar will leverage several years experience as a marketing consultant with a specialization in leading and implementing integrated sales (in Ali Baba’s Kebab Shop on Rochdale Road) and marketing initiatives to set Shedfire’s marketing objectives and strategies.As part of the total redesign, the Shedfire Product Management group will relocate from the shed in the garden to the kitchen table. The new Product Management structure will create more accountability towards four key product categories: Road, Mountain, Recreation/Urban and Wives/Girlfriends. It will include a Global Product Director to oversee each major category and a Global Product Manager responsible for the Wives/Girlfriends category. We’re still not quite sure who will continue to lead the Product Management group in a Vice President role working collaboratively with the GM to set the innovation roadmap for Shedfire, but we’ll work something out.“Bringing our product management and marketing teams under one roof allows us to think more holistically about the way we develop and market products,” said Brant Richards, President. “We are strengthening the team by developing our internal talent and adding new thinking and complimentary knowledge and skills to the team, which supports our relentless pursuit to become a more consumer-insight driven company, and besides, the shed was getting quite cold, and we might be moving soon to Hebden Bridge anyway as you can’t get a decent cup of coffee in Tod since Matt’s lass Sammy fell out with them from Cafe Modo.”About RagleyRagley is a premium brand of Cycling Sports Group, part of Shedfire Design(TSX: DII.B, DII.A). Founded in Feb 2009 after Brant got fed up of driving to Doncaster everyday. Shedfire is a global industry leader with a strong heritage in design, development and manufacturing of high performance bicycles, apparel and accessories. With a reputation for continuous innovation and quality, Shedfire corporate headquarters is located in a shed in Brant’s garden with offices anywhere there’s free wifi and easy parking.shedfire
-
Terrahawk’s Strathpuffer 2010
shedfire
Flickr Stream
